Work

Monster

Sudha was recently an interaction designer at Monster Worldwide, where she worked on their employer site (hiring.monster.com). While there, Sudha worked on several projects to improve the site and integrate new and improved functionality. Her responsibilities included serving as a user experience project lead (coordinating efforts of interaction design, copywriting, usability research, and visual design). Among other projects, she served as the UX lead for the first beta of Monster's new Power Resume Search. Read about it here and test it out here. She also assisted in the definition of project requirements, created wireframes and interactive specifications, and created HTML/Javascript prototypes for use in usability testing.

Birds Eye Foods

While at Auragen, Sudha worked on the Birds Eye Foods corporate site, as well as several of their subsites (e.g. Voila! and Comstock). The work she did for Birds Eye consisted primarily of HTML, CSS, and image editing work. She took part in designing and building Birds Eye's Recipe Newsletters. She also did some photography for Tim's Chips.

Xerox/The Rochester Group

Sudha worked as the lead on Auragen's redesign of the Xerox ProfitQuick interface. The new version of the software needed to include several new features. Auragen worked with Xerox and The Rochester Group to streamline the estimation process provided by the tool. Auragen provided a visual design and several wireframes incorporating that visual design.

Read about the current version of ProfitQuick in order to get a basic understanding of the application.

M&T Bank

Sudha took part in the interface design for M&T's online banking. She worked with a team of Auragen's User Experience Designers to streamline the online banking process and created wireframes. She also assisted in usability tests for M&T by creating clickable prototypes.

Russell Investment Group

Sudha worked with another of Auragen's User Experience Designers to design the interface for a new version of Russell's Pension Navigator. Several new features needed to be worked into the new version. Aurage created several wireframes, providing a streamlined, clear system that allowed an advanced user the extent of control they may want while keeping the interface from being too overwhelming for a less advanced user. They also provided a visual design for the application.

For more information about the Pension Navigator and its functionality, read Russell's Press Release.

Sudha also created clickable prototypes for Russell, which were utilized in usability studies.

Home Properties

Sudha's work for Home Properties began when she performed a heuristic evaluation of their old site. She had a large part in building Home Properties' redesigned site by performing a lot of the html and CSS work involved.

Thermo Fisher Scientific

While at Auragen, Sudha also worked on creating the interface for a new version of Thermo Fisher Scientific's eRebates Application. The Auragen team created wireframes for the project that were integrated with the application's new visual design.

Sudha also took part in the implementation phase of the project (through work with .Net and CSS).

Wegmans Food Markets

Sudha performed a heuristic evaluation for Wegmans, as well as a competitive analysis. She aided in performing a content audit of the site and also took part in wireframe creation for a redesign of the company's site.

Greater Rochester Association of Realtors

Early on in her time at Auragen, Sudha did several HTML edits for the Greater Rochester Association of Realtors website. She created the map that is linked to from their advanced search page, as well as the icons used within the search results.

Kodak

While at Auragen, Sudha worked with their Direct Marketing department to create many emails for Kodak Document Imaging. She also helped out with some Javascript work for Kodak.

United Way of Greater Rochester

The United Way of Greater Rochester wanted a way to boldly visualize the large amount of people they have helped in Rochester, NY. Sudha implemented Google Maps to achieve this on their site.